Drew Goodmanson answers the question with three key ingredients that lead to greater conversion taking place within the context of church plants:
1. Jericho Walls - Church planting requires a tremendous amount of faith and a slight bit of gospel insanity ... Church planters need to have a sense of calling because church planters have to look at the Jericho-sized walls of starting a church and addressing the world's unbelief and pray to God as desperate men who have to have God show up in order to plant a church. And this is where God tends to arrive most, when there is a humble people lifting their hands desperate for Him to show up...
2. Fat Cats Don't Hunt - When church plants begin, there is a smaller number of people and they often have a much greater external focus. Larger churches often see a great necessity for taking care of the people that are already showing up. Therefore, a larger church tends to spend more time on internal programs...
3. Risk & Reward - New churches have greater freedom to be flexible, change on the dime and try new things. This means they can experiment with new methods, sounds, styles and often this can reach untapped people groups. The same principles are seen when start-up companies are more innovative and surpass the larger bureaucracy-laden companies in tapping new markets.
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