How Beneficial Was the (RED) Campaign?
For those that might remember opinions I have previously stated about Bono & the RED campaign, or additional thoughts I expressed, you might be interested in an article that a friend directed me to this afternoon:
Costly Red Campaign Reaps Meager $18 Million
It's been a year since the first Red T-shirts hit Gap shelves in London, and a parade of celebrity-splashed events has followed: Steven Spielberg smiling down from billboards in San Francisco; Christy Turlington striking a yoga pose in a New Yorker ad; Bono cruising Chicago's Michigan Avenue with Oprah Winfrey, eagerly snapping up Red products; Chris Rock appearing in Motorola TV spots ("Use Red, nobody's dead"); and the Red room at the Grammy Awards. So you'd expect the money raised to be, well, big, right? Maybe $50 million, or even $100 million.
Try again: The tally raised worldwide is $18 million.
[...]
But is the rise of philanthropic fashionistas decked out in Red T-shirts and iPods really the best way to save a child dying of AIDS in Africa?
(read more)
The above article also links to buylesscrap.org, an organization that facilitates direct contributions to the Global Fund and other charitable organizations without the need to buy a celebrity branded product:
Join us in rejecting the ti(red) notion that shopping is a reasonable response to human suffering
Technorati Tags: Africa, Bono, consumerism, RED







After a phone call revealed that the theater down the street sill had loads of tickets available for the late show last night, Katie and I got the chance to see the film much sooner than we anticipated. We thoroughly enjoyed ourselves (save the redneck in front of us that laughed throughout the film and constantly referred to Edmund as "that bastard").
I enjoy reading Dr. Groothuis'
OK, I just read his 
I have been spending a ton of time lately trying to come up with a thesis topic to pursue for further graduate work. It has been exciting at times, depressing at times, and a complete disaster at other times. This morning, I feel like I had some breakthrough-- at least in the sense that I have a bit better idea of what direction I want to head in my research proposals. Perhaps I will write more on that as things become clearer to me.





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