Starbucks once defined the coffee market but has lost control of its brand. Its ubiquity has killed the joy of discovering a new hangout.
Maybe Schultz needs to read "Moby Dick" again. He joined Starbucks in 1982 as the idealistic Starbuck. But in his relentless drive to pursue the White Whale of coffee supremacy and please his Wall Street masters, he now seems more like the character with the ivory peg leg and harpoon. (read the whole thing)
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